With Salesforce.com and Workday announcing their partnership it makes for a lot more questions than it does answers at this point. But anyway this goes - it could be incredibly innovative of the industry.
1. A Broader ERP strategy?
What is interesting is that Workday even thought of this… Think about it - if they were solely focused on Financials and HR - I am not sure a Sales CRM (+Rypple) would have entered the arena of thought. So the fact that they not only entertained but pursued a partnership means that they (both salesforce.com and Workday) are looking to go wide. The fun part of this question is - what is next? A Procureement Saas partnership?
2. A deeper HR Play - Sales Compensation?
A friend of mine, thinks the play is more centered towards deeper HR - and that Workday wants to crack the Sales Productivity / Compensation space. This definitely would be intriguing as there are very few tools out there for sales comp. As a result, Comp and payroll departments from all around are still dealing with Spreadsheets to tracking commissions, payouts, etc.. Now imagine that your HR system could directly connect into the sales CRM ? There is some fun, fun potential:
- Your payroll / compensation could finally be automated
- You could do Level 4 training assessments for training! Do a class on lead development, and then you could analyze how the sales folks did!
3. A Deeper FInance Play - Better Sales Projections
How many sales folks have sat on grueling, deal review meetings to establish the pipeline reports. You know why - it's because finance wants to project accurately - but every hour on an internal finance call is one less external sales hour. Perhaps Workday's finance engine will take more into account by linking directly to the sales pipelines!
Anyway you look at this - it definitely will be fun for the industry!
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